Build Your Franchise System Properly — Without Wasting $50,000+
Most franchise systems fail not because the idea is wrong…
But because the structure is weak, and the wrong people are selected. “From a Single Site to a Scalable Franchise — The Proven Franchise Builder System Program”
This program fixes both.
AUTHORITY
Developed by Colin S. L. Mackie
Founder of Enterprise21 (Est. 1990). With over 35 years of experience in franchise development, selection, and system design, and many more years of business development, Colin has a unique perspective on businesses and the people who live in that arena.
Enterprise 21 was, for many years, the largest franchise consultancy in Australia and, through Colin’s hands-on approach, developed a system that focused on selecting franchisees rather than selling to whoever had the funds and the desire. The implications of ‘selecting’ rather than ‘selling’ had a tremendous positive effect on the companies that commissioned their services.
THE PROBLEM
Most businesses approach franchising the wrong way.
They focus on growth – getting as many franchises in their group as they can… instead of replication of what works and the prosperity of each franchisee.
The result: Poor franchisee selection, which weakens their system and, in turn, damages their brand.
They have created a ‘firework franchise’ – a moment of explosive growth and then a sputtering demise. This is diametrically opposed to the basic tenet of franchising, where franchisees win, and the franchisor manages the system for maximum profitability and longevity for all. The consumer wins as the system offers much more than a single operation can. When a franchise system fails, there are only losses.
Case Study – The Cost of Greed and Selling Rather than Selecting
“Colin! Great to see you. Can you come and work with us again, please?” Morrie was the Managing Director of one of Australia’s top franchise groups. For years, I had worked with them as their Franchisee Selection Agent, helping build some of the most recognisable brands in the country.
At one point, I sold the Master Franchise to two young, ambitious operators who were determined to grow quickly. They sent me a prospect for a marginal site. On paper, he had funds—an early retirement payout. But in reality, he was a poor fit: socially awkward, isolated, and with no demonstrated ability to manage people or build a customer-facing business.
I declined him after the first interview.
The new Masters stormed into my office demanding to know why I hadn’t signed him up. I explained plainly: “Putting this man into that site is not a sale—it’s a future failure.”
They insisted I take his money. Instead, I handed them my full franchise files and ended our association. Each placement was worth $25,000 to me. I averaged six a year with their brand. Two years later, we met again at a franchise function. They proudly told me they had doubled my sales.
Two years after that, the system was on the brink of collapse. Poor selection had created internal conflict, underperformance, and resentment. Like rotten apples in a barrel, the damage spread throughout the network.
That was when Morrie called me back. (Names and identifying details have been altered for confidentiality.)
THE SOLUTION
The Enterprise21 Franchise System Builder Program is a structured, proven framework designed to take your business from a single operation to a scalable franchise system, and includes over 60 documents that cover everything from concept to handling your first enquiry from a prospect to the installation of your first franchisee. A full list can be found on this site.
PRICING
OPTION A — Franchise Readiness Assessment
$195.00
Self-assessment checklist – make sure the basics are present, which includes a Scoring system and a short video explanation that is designed to determine if franchising is right for your business before investing further
“By proceeding with payment, you confirm that you have read and accept the terms and disclaimer on this page.”
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OPTION B — Franchise Launch Framework
$4,450.00
This is our most popular package and includes the complete franchise system (61 structured documents, including the comprehensive and unique Franchise Profile Document) plus 4 hours of private consultancy with Colin (valued at $485 ph), who has decades of experience across many franchise and business industries. Even after going through these documents in depth and deciding that franchising is not for you, you will have gained a wealth of valuable insights that will strengthen your current operation.
Build your franchise foundation without spending tens of thousands on consultants.
“By proceeding with payment, you confirm that you have read and accept the terms and disclaimer on this page.”
https://www.paypal.com/ncp/payment/BD6H7BK2AXFVJ
OPTION C — Guided Franchise Build Program
$9,950.00
This option includes the full document suite as listed previously, plus 16 hours of comprehensive, structured mentoring spread over a maximum of two months, scheduled on mutually agreed days and times and includes weekly guidance and accountability with the intending franchisor and any appointed staff for the construction, sales, support and administration of the system.
Payment will be arranged after Part A has been concluded (the cost of Part A will be deducted from the Option C cost)
The Franchise Readiness Scorecard Recommended for serious operators.
OPTION D — Done-With-You Franchise Development
$24,350.00
This is our Full system package that includes: 20 hours of direct involvement, Strategic Input franchise package cost, inclusions, site selection, training systems, franchisee support, meetings and conferences, fees and advertising levy, conversion of the document suite to your brand, assistance with your franchise package offer, and training for your Franchisee Selection Manager.
Document review and refinement
Consultations with either your own solicitor or one of our dedicated and franchise competent solicitors.
Limited availability — direct involvement with Colin.
NOTES: All prices are in AUS$ and exclude GST payments. Payment is required on commencement, and options for payments on packages over $10,000 may be possible – conditions apply.
Legal documents are not included. The Franchise Profile Document is very comprehensive, and if completed correctly, it reduces the normal time that would be spent by a solicitor in understanding and advising on your system before commencing to assemble the legal documents by an important factor. E21 Franchise-friendly solicitors offer greatly reduced packages ($12 – $20,00).
Disclaimer:
All materials and guidance provided by Enterprise 21 are offered in good faith and are based on practical experience. No guarantees of success or performance are made. Results will vary depending on individual effort, capability, and external factors beyond our control. Enterprise 21 accepts no responsibility or liability for any business outcomes resulting from the use of this package.
“By purchasing this package, you acknowledge and accept these terms.”
Start Here
If you are considering franchising your business or trying to decide whether franchising, licensing or self-funded growth is more suitable for your enterprise.
Begin with the Franchise Readiness Assessment as above
OR
CONTACT US for a short no-obligation discussion’
WhatsApp: +66 918521069 (afternoon and early evening hours only)
“Franchise success is not about selling franchises.
It is about selecting the right people and building the right structure.”