One of the greatest causes of poor business decisions is solving the wrong problem. Before searching for solutions, BBB encourages business owners to understand the real question, challenge assumptions and define the objective clearly.
CASE STUDY # 201
“Colin! Great to see you. Can you come and work with us again, please?” Morrie was the Managing Director of one of Australia’s top franchise groups. For years, I had worked with them as their Franchisee Selection Agent, helping build some of the most recognisable brands in the country.
At one point, I sold the Master Franchise to two young, ambitious operators who were determined to grow quickly. They sent me a prospect for a marginal site. On paper, he had funds—an early retirement payout. But in reality, he was a poor fit: socially awkward, isolated, and with no demonstrated ability to manage people or build a customer-facing business.
I declined him after the first interview.
The new Masters stormed into my office demanding to know why I hadn’t signed him up. I explained plainly: “Putting this man into that site is not a sale—it’s a future failure.”
They insisted I take his money. Instead, I handed them my full franchise files and ended our association. Each placement was worth $25,000 to me. I averaged six a year with their brand. Two years later, we met again at a franchise function. They proudly told me they had doubled my sales.
Two years after that, the system was on the brink of collapse. Poor selection had created internal conflict, underperformance, and resentment. Like rotten apples in a barrel, the damage spread throughout the network.
That was when Morrie called me back. (Names and identifying details have been altered for confidentiality.)
THE SOLUTION
The Enterprise21 BETTER BUSINESS BUILDER program was developed initially as a very comprehensive and cost-effective way to turn an independent business into a successful franchise enterprise.
However, it became apparent that not only would it accomplish this in a dramatically successful manner, but it was also the perfect tool for independent business to incorporate the systems that enable franchise system to be up to eight times more robust, twice as profitable and built in a structured, proven framework designed to take your business from a typical fragile structure to a business built on solid foundations with systems decided by you and documented sufficiently to allow you to sail, golf or keep developing successful enterprises.
It includes four manuals that cover a Business Profile suite that asks questions that are generally overlooked until a problem arises and then tackled only before the business drowns. It covers every aspect of a successful businesses operations This is supported by a Support Manual containing documents, articles and case studies to help you build YOUR business that cover everything from concept to handling your first enquiry from a prospect to the installation of your first franchisee. COMPREHENSIVE SECTIONS INCLUDE – see below:
PRICING IS STILL TO BE FINALIZED and dependent upon program construction cost.
OPTION A — Franchise Readiness Assessment
US$250.00(AUS$300)
Self-assessment checklist – to make sure the basics you will need to build on are present, which includes a Scoring system and a short video explanation that is designed to determine if the BBB Program will fit your particular business program is right for your business before investing further
“By proceeding with payment, you confirm that you have read and accept the terms and disclaimer on this page.”
OPTION B — Program Launch Framework
US$1,500.00 (AUS$$2,250)
This is our most popular package and includes the complete BBB Program – 4 comprehensive manuals (200+ pages and at least 61 structured Forms, Policy Documents, Agreed and Signed system blueprints and the comprehensive and unique Franchise/Business Profile Document, which, if you are going down the franchise or license route, will save you much more than the total BBB cost in legal fees. Plus up to 4 hours of private consultancy with Colin (valued at AUS$485 ph), who has decades of experience across many franchise and business industries. Once completed, you will have gained a wealth of valuable insights that will strengthen your current operation and allow you to develop other enterprises with ease and confidence
Build your business and franchise foundation without spending tens of thousands on consultants
OPTION C — Guided Better Build Program
$ BY DISCUSSION AND AGREEMENT
This option includes the full document suite as listed previously, plus 16 hours of comprehensive, structured mentoring spread over a maximum of two months, scheduled on mutually agreed days and times and includes weekly guidance and accountability with the intending business owner or delegates and any appointed staff for the construction, sales, support and administration of the system.
Payment will be arranged after Part A has been concluded (the cost of Part A will be deducted from the Option C cost)
Limited availability — direct involvement with Colin.
NOTES: All prices are in US$ and exclude GST payments. Payment is required on commencement, and options for payments on packages over $10,000 may be possible – conditions apply.
Legal documents are not included. The Franchise/Business Profile Document is very comprehensive, and if completed correctly, it significantly reduces the time a solicitor would normally spend understanding and advising on your system before assembling the legal documents. E21 Franchise-friendly solicitors offer greatly reduced packages.
Start Here
If you are considering growing, streamlining and systemizing your business or trying to decide whether franchising, licensing or self-funded growth is more suitable for your enterprise.
Begin with the Franchise Readiness Assessment as above
OR
CONTACT US for a short no-obligation discussion’
WhatsApp: +66 918521069 (afternoon and early evening hours only)
“Franchise success is not about selling franchises.
It is about selecting the right people and building the right structure.”
Disclaimer:
All materials and guidance provided by Enterprise 21 are offered in good faith and are based on practical experience. No guarantees of success or performance are made. Results will vary depending on individual effort, capability, and external factors beyond our control. Enterprise 21 accepts no responsibility or liability for any business outcomes resulting from the use of this package.
PRESS RELEASE 30/10/26
Enterprise 21 proudly announces the Better Business Builder Program to Help Businesses Build Stronger Franchise Foundations or Make Independent Businesses More Robust, more Profitable, and more Systemized, Allowing Owners More Free Time for Golf, Sailing, or Building Other Profitable Enterprises. Two Programs: Franchise and Independent
FOR IMMEDIATE RELEASE
Enterprise 21 has announced the development of its new Better Business Builder Program (BBB), a practical business development resource designed to help business owners examine, plan and document the key elements required before expanding and utilizing proven franchise development and operational techniques.
Developed from more than four decades of franchise consultancy experience and decades of business development, operations, and management, the BBB Program brings together structured planning documents, franchise profile tools, support notes, selection resources, and practical business guidance.
Unlike simple template packs, the Better Business Builder helps business owners think through the commercial reality of building, managing, and developing a business or franchise before committing heavily to legal documentation, marketing campaigns, site selection, or franchisee recruitment.
It asks questions and explains ‘why’. It suggests options and possible consequences of each. The keyword throughout the program is ‘WHY’. Most businesses either never ask why and blindly adopt something, or ignore it, setting the scene for future problems. From small things often overlooked to big things that are misunderstood. Used properly, the BBB gives the owner and the business an advantage that would otherwise cost considerable time and money.
The system includes:
- FRANCHISE/BUSINESS PROFILE PLANNING DOCUMENTS – QUESTIONS
- FRANCHISEE/STAFF SELECTION GUIDANCE – FULL UNDERSTANDING, PHILOSOPHY AND GUIDES
- SUPPORT AND REFERENCE NOTES – ACTUAL CASE NOTES
- BUSINESS MODEL ASSESSMENT TOOLS – DIY CHECKS, NOTES AND GUIDES
- OPERATIONS PLANNING GUIDANCE – DECADES OF EXPERIENCE AND OBSERVATION
- SUPPORT-COST BUDGETING – EASY-TO-FOLLOW GUIDES AND NOTES
- MARKETING AND LAUNCH PLANNING RESOURCES – WISDOM EXTRACTED OVER A LIFETIME
- DOCUMENT CHECKLISTS AND PRACTICAL WORKSHEETS – FULLY COMPREHENSIVE
- “The failure rate of Franchising operations is considerably less than for independent businesses for a few reasons, number one being the systemized structure often overlooked in independent operations. Franchising is not a legal system. It is a business system that operates within strict legal parameters,” said Colin S. L. Mackie of Enterprise 21. “The purpose of the BBB is to help business owners and potential franchisors ask the right questions before they spend large amounts of money building the wrong structure.”
- The BBB does not replace legal, accounting, taxation or specialist franchise or business advice. Instead, it provides a structured foundation to help business owners clarify what they need, what decisions must be made, and where professional advice may be required.
- BBB Agent Administrators will be sought, hired, and trained in most areas should a business owner feel that assistance is needed to complete the structured system, personalize the documents to your company logo and livery, and make it truly your exclusive business in every way.
- Enterprise 21 expects the first release of the BETTER BUSINESS BUILDER PROGRAM to be suitable for emerging franchisors, business owners considering expansion, consultants, and those seeking to make their business more “franchise-like” through better systems and documentation.
- Media Contact: Colin S. L. Mackie Enterprise 21 www.enterprise21.com.au info@enterprise21.com.au