Franchising Courses
Franchising – The Good, the Bad, and the Truth
Over $144,000,000,000 PA of Franchise business is conducted in Australia – and growing.
Yet it is still generally misunderstood, maligned, and mistrusted
By Attending these tutorials:
Business Degree Students can increase their employment opportunities:
Many university business courses omit information about franchising, or devote a minuscule number of hours to this vital, vibrant, and expanding business format. This course provides a wide spectrum of information that will assist the graduate in understanding the basics and opening up a massive potential market for their services as a business graduate.
Professionals (Lawyers, Accountants, Consultants) can advise from a position of knowledge and understanding.
Many professionals fly by the seats of their pants when clients question them on matters concerning franchising. Most are limited in their knowledge and base their opinions on anecdotal information rather than on solid understanding. This course will allow them to offer a much more informed opinion to clients who may require advice on this important business format.
Business Owners will be able to compare franchising, licensing, and self-funded growth business expansion from a position of accuracy.
With so much negative publicity (and the majority of it grossly inaccurate) many business owners dismiss the Franchise Expansion alternative out of hand. This course will remove the negativity and offer a much more balanced view of franchising. Franchising is not for everyone or every business, but it is important to investigate your business options from a point of knowledge.
6 x 20-minute tutorials covering the History of Franchising, Terminology, and Meanings, Positives and Negatives, Attitudes, and Psychology
A Certificate of Completion is Offered
AU$325.00
Meet Your Tutor – Colin SL Mackie
With over 30 years of full immersion in the franchise sector in Australia and some involvement in International operations, Colin Mackie is uniquely positioned to expose all aspects of franchising to those who are thinking about entering the franchise arena as a Franchisee or a Franchisor.
Colin S L Mackie is the founder of Enterprise 21 and comes from a background of successful small business development in his native Scotland. With a latent talent for business and marketing, he began as a young man to spot improperly run businesses, buy them, refurbish, rebrand, and market them and then sell as a viable concern at a healthy return. These businesses covered a plethora of industries and products and included: Restaurateur, antique wholesale and retail, Mink Farming, Gourmet Pet Food manufacture and wholesale, Fallen Stock Contracting, Fruit and Florist, Wool Party Plan, and a few others.
With ten years in Corporate Business, he honed his skills and made significant changes in the clothing industry. His latent skills saw him take his state from 3rd position to number #1 position in 30 months, and increasing the revenue by over 400% to over $40 mil, in today’s terms, which was more than 50% of the total revenue for the company.
His move into the franchise sector was an obvious progression as his expertise in business development and growth could be used to full measure. Enterprise 21 grew to be the largest franchise consultancy in Australia for many years. With a staff of seven, the consultancy had as many as 17 different franchise systems that they acted for as Franchisee Selection Agents, Site Acquisition, Franchisee Training (Attitude, Goal-setting, Motivation), and Franchise development).
This places Enterprise 21 in a very unique position where that has such a wide and varied experience in all form of business making them the obvious people to talk to regarding growing a business model.