FRANCHISING BOOKS
With over 30 years of full involvement in the franchise sector consulting to a wide spectrum of business formats and selecting 100’s of Franchisees, Enterprise 21’s pool of knowledge and experience is considerable and this places them in the perfect position to assist potential Franchisors to build a robust and profitable system.
Colin S L Mackie is the founder of Enterprise 21 and comes from a background of successful small business development in his native Scotland. With a latent talent for business and marketing, he began as a young man to spot improperly run businesses, buy them, refurbish, rebrand, and market them and then sell as a viable concern at a healthy return. These businesses covered a plethora of industries and products and included: Restaurateur, antique wholesale and retail, Mink Farming, Gourmet Pet Food manufacture and wholesale, Fallen Stock Contracting, Fruit and Florist, Wool Party Plan, and a few others.
With ten years in Corporate Business, he honed his skills and made significant changes in the clothing industry. His latent skills saw him take his state from 3rd position to number #1 position in 30 months, and increasing the revenue by over 400% to over $40 mil, in today’s terms, which was more than 50% of the total revenue for the company.
His move into the franchise sector was an obvious progression as his expertise in business development and growth could be used to full measure. Enterprise 21 grew to be the largest franchise consultancy in Australia for many years. With a staff of seven, the consultancy had as many as 17 different franchise systems that they acted for as Franchisee Selection Agents, Site Acquisition, Franchisee Training (Attitude, Goal-setting, Motivation), and Franchise development).
This places Enterprise 21 in a very unique position where that has such a wide and varied experience in all form of business making them the obvious people to talk to regarding growing a business model.
The Quantum Leap
Owning your first business
About
This is not a how-to book with step-by-step processes for establishing a new business venture, but an examination of most aspects of business ownership gleaned from many years of personal experience and as many years deeply involve a plethora of business start-ups and rescues.
It uses actual examples of various problems and difficulties that can, and do, happen in the world of small business ownership.
This may well be the best investment that you make in business.
What Others Have Said:
“This book is essential reading material for anyone who is considering owning or already owns a business. It is entertaining at times, and is always informative and relevant. It discusses the Good, the Bad and the Ugly sides of business ownership, something that is very refreshing and grounding to read. Colin really gets you thinking about yourself – what is motivating you to start a business; if you have the right attitudes and virtues to become successful; and if you have any illusions about how easy it is to own a business and become rich. He covers topics that many do not think of when starting a business, from the importance of timing to the mental and emotional costs of having a business. Overall, I recommend it to anyone who thinks they want to own a business.” K T. Gold Coast
“Thanks! Started reading, impressed so far!” A P. Bris:
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Soft Cover – $39
Ebook – $29
“Many thanks for the opportunity to be one of the first to read your book! A very interesting read indeed! S B Syd
I think if I had read this book before taking the plunge and ‘going alone’ I may have seriously reconsidered! While it is very informative it does not share the joys of owning your own business….but then again u have been slogging my guts out and have yet to find the joy!” S J Melb.
That was awesome! Stupendous, great… I am inspired by how creative and articulate the writing is. Combined with some great wisdom and “holy moly” as we say in the US. To indicate a big surprise. Can also be used in in statements referencing unpleasant big surprises… Always nice when I get to say holy moly that was great. J A. Syd.
“First of all, kudos for taking the time and making the effort to write this book – that is a great feat in itself! I have found the personal anecdotes to be a wonderful touch and the conversational tone makes for a very enjoyable read. As a business owner, I have found the content very interesting, memorable and truly useful. I think this book has great potential to help new business owners and that it could even end up as the sort of book to be found on recommended reading lists in business classes with a few touch-ups and the right marketing. Well done.” C R Qld
FRANCHISING
The 12 Questions You Must Ask
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Ebook (5,500 word) – $18
About
Essential reading for those business owners who are contemplating a franchise as a business expansion option and would like an overview of the main points for consideration.
CONTENT:
- Franchising – Where do you start 3
- AN EXISTING BUSINESS
- The Look and the Offering
- Systems and Operations Manual
- Intellectual Property
- Infrastructure
- Personal Appraisal
- Franchise Legal Structure
- Franchise Legal Documents
- Marketing
- The Offering
- Third Party Trading
- Pricing Your Franchise
- Selecting Franchisees
- Selling a Franchise
- A BUSINESS CONCEPT
- CONCLUSION
- ABOUT THE AUTHOR
- APPENDIX ‘A’
Franchising Essentials
Things that you need to know
Why FRANCHISING
For a business system that is so overwhelmingly successful in almost every corner of the globe, franchise detractors are many – and often venomous in their criticism. Why?
- EGO: “I did nothing wrong that damaged the business. “I am perfect and I never make a mistake. “The Franchisor is a liar and a cheat”. (One of these may be true in 5% of franchisee failures).
- IGNORANCE: “Why should I give the Franchisor 20% of my turnover? “Only the Franchisor makes money. “Franchisees are treated like idiots. “I could do it all myself – easy”. (Perhaps there is one franchise system that these comments apply to, but this is less than 0.01% of over 1,000 franchise systems.)
- HEADLINES: “Franchise system goes bust. “2,324,567 Franchisees lose their businesses. “Franchisor taken to court over misleading behavior”. (A couple of these are true, but they need to be looked at in detail and without the hype).
If you have ever wondered how to get started with franchising or buying into a franchise system, reading “ALL ABOUT FRANCHISING” is a great place to start.
Content:
Here’s the table of contents to whet your appetite:
- Foreword
- The Sensible Alternative… Buying A Franchise
- Franchising – A Definition
- What Is A Franchise?
- History Of Franchising
- Franchise Statistics
- Why Go Into Franchising?
- Why Become A Franchisee?
- Who Shouldn’t Become A Franchisee?
- Benefits of Buying A Franchise
- Features & Benefits
- Features & Benefits Chart
- Franchise Definitions
- Franchise Agreement
- Disclosure Document
- Other Forms
- Due Diligence
- The Process of Joining A Franchise
- Training
- Getting Started
- The Happiness Chart
- Running A Successful Franchise
- Conclusion
- Appendix A – “A Very Clever Chappie”
- Appendix B – “Change Your Attitude”
- Recommended Reading & Resources
About
“ALL ABOUT FRANCHISING” is an instructive and, on occasions, humorous expose of what franchising is all about – the Good, the Bad and the Ugly. There are bad stories about Franchisors, but they are put into perspective.
If you are contemplating buying a franchise, or becoming a Franchisor, “ALL ABOUT FRANCHISING” is essential reading.
With over 40 years of business experience, and 30 years at all levels in the Franchise sector, the Author would be one of the few experts in small business ownership who possesses such a wide and diverse spectrum of knowledge and expertise.